EMAIL CAMPAIGNS - FASHION

High end shoes and accessories demand constant email promos, off-site ads and even print. To see more, head over to the FASHION tab in the upper navigation...

Marketing - Apps

To celebrate and promote a wide array of apps and features, the following is a small collection of a vast campaign that stretches from the PC experience, to phones and tablets in over nine countries. 

Marketing - FASHION EMAILS

All Brands have their own unique voice. Can you hear them? Through multiple targeted email campaigns, the customer should…

MARKETING - Kickstarter CAmpaigns

Art Direction on all three campaigns below. Each kickstarter campaign needed a look and feel that celebrated the style and guidelines of the product. Oversaw graphic design, video production, audio and layout of entire campaign, including marketing copy, ads, etc into social media both pre and post campaign timelines. Here are some links to the specific campaigns: The Terminator, Cats of Ulthar, MAGDA.

The Terminator

Based on the first movie of the franchise, ‘The Terminator’ campaign was a tremendous success (as far as collecting backers) with final pledge of over 200k. Going deep into the Terminator vault for licensed imagery, I acted as Art Director for 3d modelers, designers, illustrators, and video producers to help bring the campaign to life. This often meant managing the extensive kickstarter live page from hour to hour all the way down to the final seconds, adding or removing banners, swapping stories, etc.

MAGDA

This was a fun project getting fans excited about an 80’s inspired solo play card game. My team not only designed the deck, rules, box art, etc, but also ran the campaign on all social media platforms to breath life into an artificial intelligence hell-bent on getting her way.

Narrative of a character

For M.A.G.D.A. we wanted to create a social media presence whereby the Artificial Intelligence in the game (the villain) has “taken over” the instagram account by posting her own choice of pics, videos, etc and even responding to fans in her ‘voice’. See below.

The Cats of Ulthar

The team behind “Cats of Ulthar” had only a handful of emails pulled from live events. As any online retailer knows, a solid email list of subscribers is the key to daily sales. Therefore, we were tasked with creating online excitement about a game so weird and niche in its fan base, that even many H.P. Lovecraft fans had never heard of the short story it was based upon. This meant social media blitzes, offsite website saturation, etc. See below.